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If you run a web design, SEO, WordPress, or development agency, you probably already know Cloudways lets you manage multiple client websites without maintaining raw cloud servers yourself. What is less obvious is how server capacity, backups, autoscaling, client billing, add-ons, and portfolio density determine the real Cloudways cost per client. In this guide, I’ll break down the current pricing model, agency-specific costs, realistic scenarios, and the numbers you should calculate before committing.

Key Takeaways

• Cloudways agency pricing is primarily a pay-as-you-go model rather than one mandatory fixed agency package. Flexible and Autonomous use materially different billing structures.
• Cloudways Flexible currently starts at $11 per month for a DigitalOcean configuration with 2 GB RAM, 1 vCPU, 50 GB storage, and 2 TB transfer.
• Cloudways Flexible can host multiple client applications on the same server, but the practical limit is server capacity and workload—not the word “unlimited” on the pricing page.
• Cloudways Autonomous currently starts at $99 per month for Growth, with application-level billing and separate autoscaling, bandwidth, and disk overage rules.
• Off-site backup storage on Flexible costs $0.033 per GB, while Autonomous backup costs are included in its plan pricing.
• The Cloudways Agency Partner Program currently costs $0 to join, but hosting infrastructure and optional services are still billed separately.
• Agency profitability should be measured using total infrastructure cost per client and gross infrastructure margin, not the advertised starting server price alone.

Pricing methodology: Prices were checked against current first-party Cloudways pages on August 10, 2026. Prices are in USD before applicable taxes. Temporary promotions are identified separately rather than treated as permanent list pricing. Cloudways states that applicable taxes can depend on billing location, while AWS and Google Cloud pricing may vary by region.

What Is Cloudways Agency Pricing and How Does It Work?

Cloudways agency pricing is a pay-as-you-go hosting model in which agencies pay for the infrastructure and services they use rather than purchasing one mandatory fixed agency package. The term can be confusing because Cloudways separately markets agency hosting, Flexible, Autonomous, an Agency Partner Program, reseller hosting, and Client Billing.

For an agency, the important distinction is what you are actually paying for:

Cloudways therefore does not have one universal “agency price” that applies to every agency. A five-site brochure-website portfolio, a WooCommerce development agency, and a fifty-client hosting reseller can have completely different monthly bills.

For a broader breakdown of server and application pricing, see my Cloudways pricing explained. Agencies evaluating the platform more broadly can also read my Cloudways for agencies guide.

Why Does Cloudways Agency Pricing Matter for Agencies?

Cloudways agency pricing matters because an agency’s real hosting economics depend on resource utilization, client density, isolation requirements, operational overhead, and recurring revenue—not simply the cheapest advertised plan. Two agencies paying the same server bill can have dramatically different profitability if one efficiently hosts several suitable workloads while the other routinely overprovisions infrastructure.

For example, a $100 infrastructure bill supporting 20 profitable maintenance clients represents $5 of infrastructure per client. The same $100 bill supporting only two low-value clients represents $50 per client before support labor, payment processing, taxes, and maintenance are considered.

“Cloudways uses a pay-as-you-go billing system, which means you are only charged for the resources you use.”

— Syed Abuzar Mehdi, Author, Cloudways Help Center, 2026.

The pay-as-you-go model makes capacity planning more important, not less important. Efficient provisioning can lower cost per client, while unnecessary servers, oversized resources, unused add-ons, and forgotten clones can reduce your margin.

Agency hosting has a utilization problem, not just a pricing problem

A server’s monthly price tells you what the infrastructure costs. Utilization tells you whether the price makes commercial sense.

For example, suppose an agency provisions an 8 GB server for ten modest WordPress sites. If the server consistently has adequate CPU, RAM, PHP processing capacity, database performance, and storage headroom, consolidating appropriate workloads can produce attractive unit economics. If two WooCommerce stores consume most of those resources, the same consolidation strategy may create performance contention and an unacceptable failure domain.

[Insert custom diagram: Show “Server Cost → Hosted Workloads → Add-Ons → Total Infrastructure Cost → Cost Per Client → Client Fee → Gross Infrastructure Margin” as an agency economics flow | Alt text: “Calculate Cloudways agency pricing from infrastructure cost to client margin”]

How Does Cloudways Agency Pricing Work in 2026?

Cloudways pricing in 2026 combines hourly usage with monthly billing, but the actual billing unit depends on the product: Flexible is primarily server-based, while newer Autonomous subscriptions use hourly per-application billing. Optional services, overages, backups, taxes, and other active resources can then increase the invoice beyond the headline hosting price.

How does Cloudways Flexible pricing work?

Cloudways Flexible currently displays a $11/month DigitalOcean configuration with 2 GB RAM, 1 vCPU, 50 GB storage, 2 TB transfer, and an hourly rate of $0.0357. The live pricing page also currently displays an 8 GB, 4 vCPU, 160 GB storage, 5 TB transfer configuration at $88 per month.

Cloudways states that Flexible allows multiple applications to run on a server, with no numerical application restriction imposed by the platform. The real constraint is whether the chosen server has enough resources for the workloads placed on it.

Cloudways Flexible allows agencies to host multiple client websites on server resources they provision, so cost per website depends on server cost and the workloads placed on that server.

→ Explore Cloudways Flexible

That distinction is fundamental. “Unlimited websites” means Cloudways does not force you to buy another hosting subscription solely because you added another application. It does not mean CPU, RAM, storage, database capacity, or PHP processing are unlimited.

[Insert image: Cloudways Flexible pricing selector showing DigitalOcean, server size, RAM, vCPU, storage, transfer, monthly price, and hourly price | Alt text: “Compare Cloudways agency pricing with Flexible server resources”]

Is the $10 Cloudways agency price still current?

Cloudways’ current agency page displays $11/month in its live Flexible plan section, while an FAQ lower on the same page still illustrates hourly billing using a hypothetical “$10/month server.” The $10 figure should therefore be treated as an old or simplified billing example rather than the current entry price.

This is precisely why agency pricing should be verified against the live server-launch estimate immediately before purchasing. Cloudways also notes that AWS and Google Cloud prices can vary by region.

If you are actively evaluating the platform, check current Cloudways agency pricing before finalizing any budget model.

What Is the Difference Between Cloudways Flexible and Autonomous Pricing for Agencies?

Cloudways Flexible and Cloudways Autonomous use different resource and scaling models, so agencies should compare total workload cost rather than comparing headline prices alone. Flexible favors server-level control and multi-application consolidation, while Autonomous is designed around managed WordPress applications with automated scaling and plan-specific baseline capacity.

Cloudways currently lists Autonomous Growth at $99/month, Scale at $199/month, and Plus at $399/month. Additional autoscaling is currently $0.07, $0.10, and $0.12 per server hour beyond each respective plan’s baseline; bandwidth overage is $0.04/GB, and disk overage is $1/GB per month, prorated hourly.

Cloudways’ June 2026 documentation states that the current hourly, per-application Autonomous pricing model applies to customers signing up on or after November 11, 2025. Existing legacy customers should therefore compare their own billing dashboard with current documentation rather than assuming the newest pricing model applies retroactively.

“Cloudways Autonomous offers a simple and flexible hourly pricing model that ensures you pay only for what you use.”

— Syed Abuzar Mehdi, Author, Cloudways Help Center, 2026.

The agency implication is important: Flexible rewards efficient shared capacity, whereas Autonomous prices higher levels of application isolation and automated scaling into a different cost model.

For a deeper technical and commercial comparison, read Cloudways Flexible vs Autonomous.

[Insert image: Cloudways Autonomous Growth, Scale, and Plus pricing with baseline servers, bandwidth, disk, and autoscaling charges | Alt text: “Compare Cloudways Autonomous pricing for agency WordPress workloads”]

How Much Does Cloudways Cost for 5, 10, 25, or 50 Client Websites?

Cloudways cost for 5, 10, 25, or 50 websites cannot be determined from website count alone because application type, traffic, caching, PHP workload, database activity, storage, concurrency, and business criticality determine server demand. The most useful approach is to create a transparent capacity assumption and then calculate cost per client.

The following model is illustrative, not a Cloudways capacity guarantee.

Example: low-to-moderate WordPress portfolio

Assumptions:

• Current $11/month, 2 GB Flexible server used as the reference configuration.
• Planning assumption: maximum five light client websites per reference server.
• Estimated backup footprint: 10 GB per client.
• Flexible off-site backup storage: $0.033/GB.
• No CDN, premium support, SafeUpdates, email, taxes, or bandwidth overages included.
• Example client hosting fee: $25/month.
• Backup calculations below are raw estimates before Cloudways’ backup-charge rounding rules.

Cloudways states that Flexible backup storage currently costs $0.033/GB and that backup charges are rounded in $0.50 increments. Actual backup consumption also depends on how much application data changes because the backup system is incremental.

The table intentionally uses one server per five sites to make the assumptions auditable. It does not imply that five sites is Cloudways’ official capacity for a 2 GB server. One poorly optimized WooCommerce store could demand more resources than several cached brochure sites.

Why website-count estimates often mislead agencies

An agency should classify workloads before consolidating them:

• Light: brochure sites, landing pages, small blogs, cached publisher sites.
• Moderate: active membership sites, larger editorial sites, dynamic lead-generation sites.
• Heavy: WooCommerce, LMS, logged-in membership platforms, high-concurrency applications.
• Business-critical: revenue-producing websites requiring stronger isolation and failure-domain controls.

For example, ten light local-business websites should not be treated as equivalent to ten WooCommerce stores merely because both portfolios contain ten WordPress installations.

A dedicated Cloudways cost-per-client calculator can extend this methodology with your own server, backup, CDN, maintenance, and client-fee assumptions.

What Additional Fees Should Agencies Expect on Cloudways?

Cloudways agencies should budget for more than the advertised server or application price because backups, bandwidth overages, cloned resources, optional services, support upgrades, Client Billing, and taxes can increase total monthly cost. Cloudways’ billing documentation specifically identifies backups, extra data transfer, and duplicate cloned servers as potential charges beyond normal hosting usage.

Current Cloudways add-on and overage examples

Current pricing comes from Cloudways’ pricing, Cloudflare Enterprise, SafeUpdates, and backup documentation. Cloudways is presently advertising a temporary Advanced Support promotion at $25/month, but the page still identifies $100/month as the regular price; a durable cost model should therefore use the regular amount unless the promotion is confirmed for your account.

Flexible backup cost can grow quietly

Cloudways charges Flexible off-site backup storage independently of the server price. Autonomous backup costs, by contrast, are included in its plan price.

For example, an agency storing 500 GB of Flexible backup data has a raw storage calculation of $16.50/month before the platform’s billing-rounding treatment. The cost is small relative to many agency portfolios, but ignoring it makes cost-per-client calculations inaccurate.

Bandwidth pricing depends on the infrastructure

Cloudways currently states that additional bandwidth on Flexible is $0.02/GB for DigitalOcean, $0.12/GB for AWS, and $0.10–$0.17/GB for Google Cloud depending on region. Agencies should therefore avoid applying one bandwidth rate across every Flexible deployment.

A stopped server may still cost money

Cloudways’ May 2026 billing guidance states that allocated Flexible hardware can continue generating charges even when a server is stopped. To stop server-related billing, Cloudways instructs users to delete the server after securing the required backup.

This is an easy agency cost leak. A staging, migration, test, or former-client server that remains allocated can quietly damage otherwise healthy hosting margins.

Cloning is operationally useful—but not economically invisible

Cloudways’ billing guide explicitly identifies running duplicate or cloned servers as a possible source of additional charges.

For example, cloning a production server for a migration project creates a second billable resource while both copies remain active. Agencies should therefore include temporary infrastructure in project quotes instead of treating cloning as financially neutral.

What Is the Difference Between Cloudways Agency Hosting, the Agency Partner Program, and Reseller Hosting?

Cloudways Agency Hosting, the Agency Partner Program, and Cloudways Reseller Hosting are related but financially different concepts: hosting is the infrastructure you pay for, the Partner Program is a free agency-benefits program, and reseller hosting is a commercial workflow for charging clients for hosting under your own service model.

Is the Cloudways Agency Partner Program free?

The Cloudways Agency Partner Program currently costs $0 to join, and Cloudways states that the business must be an agency. Partnership tiers are based on monthly Cloudways invoice spend.

As of August 10, 2026, Cloudways currently publishes:

• Bronze: below $100 monthly Cloudways invoice.
• Silver: $100–$499.
• Gold: $500–$2,500.
• Platinum: above $2,500.

Current pricing-related benefits include $250 hosting credits at Silver, $500 at Gold, and $1,500 at Platinum. Cloudways also currently lists a 10% onboarding discount for six months at Gold and twelve months at Platinum. Benefits are program terms rather than permanent hosting prices and should be rechecked before relying on them in forecasts.

The Cloudways Agency Partner Program is free to join, while hosting infrastructure and optional services are billed separately.

Can agencies resell Cloudways hosting?

Cloudways currently positions its reseller offering around agencies setting their own client prices, sending white-label invoices, collecting payments, and retaining the difference between client revenue and operating cost.

“You can take advantage of the scalability and power of platforms like Digital Ocean, without being a systems administrator or having expertise with a server.”

— Brandon Ernst, Founder & CEO, Brand on Fire, quoted by Cloudways, 2025.

The quote highlights the commercial reason agencies may accept a managed-platform markup: the agency can sell infrastructure outcomes without staffing a full server-administration function.

Does Cloudways offer white-label client billing?

Cloudways’ current Client Billing product supports branded invoices, recurring billing, client and service management, and Stripe integration. The current page lists a free tier, a temporarily promoted Growth tier, and a Scale tier at $13.99/month, while Stripe transaction fees apply separately.

The billing guide also clarifies that Client Billing is a separate subscription rather than an automatic inclusion in your server price.

[Insert image: Cloudways Client Billing plan comparison and branded invoicing workflow | Alt text: “Compare Cloudways Client Billing costs for agency invoicing”]

How Profitable Can Cloudways Hosting Be for an Agency?

Cloudways can support attractive recurring-revenue economics when an agency prices hosting above its complete infrastructure cost, but true profitability depends on support labor, maintenance, payment fees, taxes, client acquisition, churn, and incident risk as well as hosting spend. A useful first metric is therefore gross infrastructure margin, not net business profit.

Use:

Gross infrastructure margin = (Client hosting revenue − hosting infrastructure cost) ÷ client hosting revenue × 100

The following scenarios are hypothetical models, not recommended market prices or Cloudways capacity guarantees.

The Cloudways prices used in these examples reflect the current $11 and $88 Flexible reference configurations, $99 Autonomous Growth baseline, $0.033/GB Flexible backup rate, Autonomous Growth autoscaling at $0.07/server-hour, Autonomous bandwidth overage at $0.04/GB, Cloudflare Enterprise volume pricing, and SafeUpdates volume pricing.

These percentages are not net margins. For example, a $20/month hosting client who opens frequent support tickets may be less profitable than a $100/month client on more expensive infrastructure.

Client isolation can be worth paying for

Placing many compatible sites on one server can improve cost efficiency, but consolidation increases the number of clients affected by a server-level incident or severe resource contention.

For example, an agency may deliberately keep a high-revenue WooCommerce client isolated even when sharing infrastructure would reduce unit cost. The additional hosting expense functions like risk control, not waste.

→ Assess Cloudways Agency Fit

How Do You Calculate Cloudways Cost Per Client?

Cloudways cost per client is calculated by dividing all agency hosting infrastructure expenses by the number of active hosted clients, ideally after assigning dedicated costs directly to the clients that generate them. The calculation should include servers, backups, overages, paid add-ons, Client Billing, support upgrades, and temporary resources.

Use this baseline formula:

Infrastructure cost per client = (Servers + backups + bandwidth + add-ons + billing tools + support + temporary infrastructure) ÷ active hosted clients

For example, if your total monthly Cloudways-related infrastructure bill is $600 and 30 active clients share those resources appropriately, your average infrastructure cost is $20 per client.

Use client-level allocation for better accuracy

Portfolio averages can hide expensive clients. A better model separates:

1. Shared fixed costs: server capacity, Advanced Support, Client Billing.
2. Per-application costs: SafeUpdates, malware protection, certain site-management tools.
3. Per-domain costs: Cloudflare Enterprise, DNS services.
4. Usage costs: backups, bandwidth, autoscaling, storage.
5. Dedicated infrastructure: isolated servers or Autonomous applications.

For example, a WooCommerce client generating 60% of a server’s resource demand should not automatically receive only 10% of its cost because ten sites happen to share the server.

Build an agency capacity-planning sheet

Record these fields for every client:

• Monthly visits.
• Peak concurrency.
• WordPress, WooCommerce, LMS, Magento, Laravel, or other application type.
• Current RAM and CPU utilization.
• PHP workload and PHP worker demand.
• Database intensity.
• Storage.
• Monthly bandwidth.
• Backup footprint and retention.
• Logged-in versus cacheable traffic.
• Business criticality.
• Expected growth.
• Required isolation.
• Current hosting revenue.

By updating this sheet quarterly, you can identify low-margin accounts before they force an unplanned infrastructure upgrade.

[Insert image: Spreadsheet showing client, application type, monthly visits, CPU/RAM profile, bandwidth, backup size, assigned server, monthly cost, client fee, and margin | Alt text: “Calculate Cloudways cost per client with an agency capacity planning sheet”]

[Insert image: Cloudways Billing dashboard showing month-to-date usage, servers, add-ons, and billing alert settings | Alt text: “Track Cloudways agency hosting costs in the billing dashboard”]

Cloudways’ May 2026 billing guide says agencies can view month-to-date usage estimates and set a billing alert threshold from the platform. That makes the billing dashboard useful for validating your forecast against actual consumption.

Which Cloudways Plan Is Best for a Small Agency?

Cloudways Flexible is usually the more natural starting model for a small agency managing several ordinary client sites because it allows multiple applications to share provisioned server resources, whereas Autonomous is more appropriate when a specific WordPress workload justifies application-level autoscaling and higher baseline cost. The final choice should follow workload measurements rather than agency size alone.

The strongest decision rule is simple: choose Flexible when shared server capacity is an advantage; choose Autonomous when automated application-level scaling is worth paying for.

→ Compare Cloudways Agency Plans

Which Cloudways Setup Is Best for WooCommerce Agencies?

WooCommerce agencies should size Cloudways around dynamic requests, checkout activity, database workload, concurrency, plugins, background processes, and revenue criticality rather than monthly visits alone. A high-value store may justify Autonomous autoscaling or dedicated Flexible resources even when a cheaper shared-server configuration technically runs the application.

For example, a brochure site receiving 100,000 mostly cached monthly pageviews may generate less backend load than a store receiving far fewer visitors who search products, manage carts, log in, and complete transactions.

A practical WooCommerce policy is to separate client tiers:

• Low-risk stores: controlled Flexible consolidation after load testing.
• Growing stores: stronger Flexible resources with additional monitoring and isolation.
• High-value or bursty stores: evaluate Autonomous or dedicated infrastructure.
• Mission-critical stores: prioritize resilience and recovery objectives before minimizing cost.

The right plan is therefore the one that protects the client’s commercial workload at a margin your agency can sustain.

When Might Cloudways Not Be Cost-Effective for an Agency?

Cloudways may not be cost-effective when an agency cannot efficiently use server capacity, requires expensive isolation for every small client, needs a highly bundled all-in-one hosting product, or adds enough optional services that the managed-cloud economics no longer match its client pricing. Cost effectiveness depends on the agency’s service model rather than Cloudways’ entry price.

Examples include:

• One very small website where shared hosting would satisfy all requirements.
• Portfolios where every client contract demands completely separate infrastructure.
• Agencies charging very low hosting fees but providing high-touch support.
• Heavy WooCommerce portfolios that repeatedly require larger resources.
• Teams that do not want to manage server allocation or capacity planning.
• Workflows requiring many paid per-domain or per-application add-ons.

If those conditions describe your portfolio, compare the economics rather than forcing the platform to fit. My Cloudways alternatives guide provides additional options to evaluate.

What’s Next: How Should an Agency Choose the Right Cloudways Setup?

The next step is to inventory your actual client workloads, classify their risk and resource intensity, forecast total infrastructure cost, and only then select Flexible or Autonomous capacity. Starting with the cheapest plan and guessing how many websites it can hold is less reliable than working backward from measured client requirements.

1. Inventory every client workload. Record traffic, application type, storage, bandwidth, resource intensity, and business criticality.
2. Separate light sites from dynamic sites. Do not size a cached brochure site and WooCommerce store as equivalent units.
3. Choose the isolation policy. Decide which clients may share infrastructure and which require dedicated capacity.
4. Add every optional cost. Include backups, Cloudflare, SafeUpdates, Client Billing, support, overages, taxes, and temporary resources.
5. Calculate cost per client and margin. Compare infrastructure cost with the recurring hosting fee you intend to charge.
6. Create headroom. Do not sell every available unit of RAM, CPU, storage, or bandwidth on paper.
7. Track real usage monthly. Compare your model with the Cloudways billing dashboard and resize when utilization changes.

Before moving production clients, review my Cloudways migration guide and Cloudways SSL setup guide. Cloudways currently provides free agency migrations and free Let’s Encrypt SSL for agency-hosted websites and linked subdomains.

You can then use the Cloudways free trial to test representative workloads before committing production clients. For operational considerations, also review my Cloudways support review.

→ Start Your Cloudways Setup

Conclusion: Is Cloudways Agency Pricing Worth It?

Cloudways agency pricing can be financially attractive when agencies match infrastructure to real client workloads, consolidate appropriate sites efficiently, and charge enough to cover both infrastructure and operational support. The strongest value proposition is not the $11 starting price; it is the ability to turn shared or scalable managed-cloud capacity into predictable per-client economics.

Cloudways Flexible is particularly relevant when an agency wants to distribute server cost across multiple suitable applications. Autonomous is a different proposition: the higher baseline cost buys a more application-focused autoscaling architecture for workloads where traffic resilience may be worth more than maximum consolidation.

The final decision should therefore begin with client workload → infrastructure requirement → total cost → cost per client → selling price → margin. If those numbers work, Cloudways can become more than a hosting expense; it can support a recurring-revenue service with measurable unit economics.

Frequently Asked Questions About Cloudways Agency Pricing

Does stopping a Cloudways server stop the billing?

No. Cloudways states that allocated Flexible hardware can continue generating charges even if the server is stopped. To stop server-related charges completely, Cloudways instructs users to back up required data and delete the server.

Are taxes included in Cloudways agency pricing?

Cloudways may add applicable VAT, GST, sales tax, or other fiscal taxes according to the customer’s billing location and tax status. Taxes can therefore increase the final invoice beyond the advertised hosting and add-on prices.

Is the $10 Cloudways agency hosting price current?

The current Cloudways agency page displays a $11/month Flexible entry configuration, while its FAQ still uses a $10 server as an example for explaining hourly billing. The $10 figure should be treated as an illustrative example, not the current advertised entry price.

Does Cloudways Client Billing work only with Cloudways-hosted websites?

No. Cloudways states that Client Billing can be used independently of its hosting service, allowing agencies to manage invoicing for services or clients using other hosting providers as well.

Do Cloudways Partner Program credits permanently reduce hosting prices?

No. The Agency Partner Program’s credits and onboarding discounts are tier-specific benefits rather than permanent reductions to Cloudways’ underlying hosting prices. Current eligibility depends on monthly Cloudways invoice spend, and benefits can change.

Can an agency put every client website on one Cloudways Flexible server?

Cloudways does not impose a fixed numerical application limit on a Flexible server, but Cloudways also states that the server must have sufficient resources for the applications it hosts. Agencies should therefore decide consolidation based on workload capacity and risk rather than website count alone.

References

Cloudways. (2026). Cloudways Pricing & Plans: Simple Managed Cloud Hosting. Retrieved August 10, 2026.

Cloudways. (2026). Web Hosting for Agencies, Built to Manage and Scale Client Portfolios. Retrieved August 10, 2026.

Cloudways. (2026). Cloudways Agency Partner Program. Retrieved August 10, 2026.

Cloudways. (2026). Reseller Web Hosting Plans for Recurring Revenue. Retrieved August 10, 2026.

Cloudways. (2026). Client Billing by Cloudways: Smart Invoicing, Maximum Efficiency. Retrieved August 10, 2026.

Cloudways. (2026). Cloudways SafeUpdates. Retrieved August 10, 2026.

Cloudways. (2026). How to Enable Cloudflare on Your Application. Cloudways Help Center. Retrieved August 10, 2026.

Mehdi, S. A. (2026, May 1). Guide to Billing at Cloudways. Cloudways Help Center.

Mehdi, S. A. (2026, May 7). How Do I Stop My Cloudways Billing? Cloudways Help Center.

Mehdi, S. A. (2026, June 9). How Payment and Pricing Work on Cloudways Autonomous. Cloudways Help Center.

Mehdi, S. A. (2025, November 11). Charges for Off-site Backups. Cloudways Help Center.